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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021"
~subject:"Brand personality"
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Brand personality
Brand image
57
Markenimage
57
Consumer behaviour
47
Konsumentenverhalten
47
Brand management
31
Markenführung
31
Fashion
21
Mode
21
Brand
19
Luxury goods
18
Luxusgüter
18
Markenartikel
18
Bekleidung
16
Clothing
16
Social Web
9
Social web
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Beziehungsmarketing
7
Designation of origin
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Herkunftsbezeichnung
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Relationship marketing
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USA
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Internet marketing
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Online-Marketing
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United States
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Bekleidungsindustrie
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Clothing industry
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Marketing management
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Marketingmanagement
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Personality psychology
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Persönlichkeitspsychologie
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Brand equity
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Brand loyalty
3
China
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Corporate Social Responsibility
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Corporate social responsibility
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Customer satisfaction
3
Einzelhandel
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Frauen
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Chang, Jae Youn
1
Fitzsimmons, Jason R.
1
Kwon, Wi-suk
1
Shetty, Khyati
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Shyle, Irma
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Ugolini, Marta Maria
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Vigolo, Vania
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Journal of fashion marketing and management
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
Journal of business research : JBR
14
The journal of brand management : an international journal
11
The journal of product & brand management
8
International journal of hospitality management
5
The journal of consumer marketing
4
Tourism management : research, policies, practice
4
Asia Pacific journal of marketing and logistics
3
Global business review
3
Journal of Islamic marketing : JIMA
3
Journal of retailing and consumer services
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
Sport management review
3
European journal of marketing
2
European journal of marketing : EJM
2
International journal of contemporary hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of sports marketing & sponsorship
2
International marketing review
2
International review on public and non-profit marketing
2
Journal of hospitality marketing & management
2
Journal of nonprofit & public sector marketing
2
Journal of the Academy of Marketing Science
2
Services marketing quarterly
2
The journal of services marketing
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Asian Academy of Management journal : AAMJ
1
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business horizons
1
Cross cultural & strategic management
1
Economic and business review : EBR
1
EuroMed journal of business
1
European research on management and business economics
1
European research studies
1
Fashion branding and communication : core strategies of European luxury brands
1
International journal of advertising : the review of marketing communications
1
International journal of electronic commerce : IJEC
1
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The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector
Shetty, Khyati
;
Fitzsimmons, Jason R.
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10012797973
Saved in:
2
E-store brand personality congruence for multichannel apparel retail brands
Chang, Jae Youn
;
Kwon, Wi-suk
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 159-178
Persistent link: https://www.econbiz.de/10012798003
Saved in:
3
The impact of mobile phone brand personality on brand equity among Albanian consumers
Shyle, Irma
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 115-128)
.
2022
Persistent link: https://www.econbiz.de/10013338057
Saved in:
4
Does this fit my style? : the role of self-congruity in young women's repurchase intention for intimate apparel
Vigolo, Vania
;
Ugolini, Marta Maria
- In:
Journal of fashion marketing and management
20
(
2016
)
4
,
pp. 417-434
Persistent link: https://www.econbiz.de/10011551720
Saved in:
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