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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Spillover effect"
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Spillover effect
Brand image
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Journal of the Academy of Marketing Science
International marketing review
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Journal of global marketing
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Journal of marketing
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Psychology & marketing
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AMS review : official publication of the Academy of Marketing Science
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Beiträge zum Produkt-Marketing
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Brand management ; Vol. 3
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Erfolgsfaktor Marke : neue Strategien des Markenmanagements
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European journal of international management : EJIM
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European journal of marketing
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European journal of marketing : EJM
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European research studies
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Forschungspapiere
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International journal of market research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of sport finance
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Inventi impact: international trade
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of current issues and research in advertising
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Journal of economic behavior & organization : JEBO
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing research : JMR
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Journal of retailing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing accountability for marketing and non-marketing outcomes
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Marketing letters : a journal of research in marketing
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Branding access offers : the importance of product brands, ownership status, and spillover effects to parent brands
Baumeister, Christoph
;
Scherer, Anne
;
Wangenheim, …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 574-588
Persistent link: https://www.econbiz.de/10011340283
Saved in:
2
The importance of reciprocal spillover effects for the valuation of bestseller brands : introducing and testing a contingency model
Kupfer, Ann-Kristin
;
Hennig-Thurau, Thorsten
;
Mathys, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 205-221
Persistent link: https://www.econbiz.de/10010345183
Saved in:
3
A cross-category and cross-country analysis of umbrella branding for national and store brands
Erdem, Tülin
;
Chang, Sue Ryung
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 86-101
Persistent link: https://www.econbiz.de/10009507840
Saved in:
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