//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Market research"
~isPartOf:"Australasian marketing journal"
~isPartOf:"International journal of business environment : IJBE"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand image"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Market research
Brand image
33
Markenimage
33
Brand management
25
Markenführung
25
Consumer behaviour
24
Konsumentenverhalten
24
Brand
11
Markenartikel
10
Beziehungsmarketing
6
Designation of origin
6
Herkunftsbezeichnung
6
Relationship marketing
6
China
4
Einzelhandel
4
Retail trade
4
Brand loyalty
3
Markentreue
3
Advertising effects
2
Brand equity
2
Brand extension
2
Country-of-origin
2
Customer value
2
Destination management
2
Destinationsmanagement
2
Dienstleistungsqualität
2
Experiment
2
Handelsmarke
2
Internet marketing
2
Kundenwert
2
Luxury goods
2
Luxusgüter
2
Markentransfer
2
Marktforschung
2
Natural Monopoly
2
Natural monopoly
2
Natürliches Monopol
2
Online-Marketing
2
Perception
2
Purchase intention
2
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Alonso, Luis Enrique
1
Campo, Sara
1
Finn, Adam
1
Gómez-Suárez, Mónica
1
Wang, Luming
1
Published in...
All
Australasian marketing journal
International journal of business environment : IJBE
Journal of marketing research : JMR
9
International journal of market research : JMRS ; the journal of the Market Research Society
6
Qualitative market research : an international journal
6
The journal of brand management : an international journal
6
Psychology & marketing
4
Journal of business research : JBR
3
Journal of retailing and consumer services
3
Journal of the Academy of Marketing Science
3
Marketing letters : a journal of research in marketing
3
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
3
SpringerLink / Bücher
3
The evolution of brands : from signals of quality to storehouses of trust
3
European journal of marketing : EJM
2
International journal of market research
2
International journal of wine business research : IJWBR
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business anthropology
2
Journal of consumer behaviour : an international research review
2
Marketing intelligence & planning
2
The journal of consumer marketing
2
The journal of product & brand management
2
The marketing review
2
Tourism, hospitality & event management
2
A master class in brand planning : the timeless works of Stephen King
1
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Alternative market research methods : market sensing
1
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
European research on management and business economics
1
European research studies
1
Gabler Edition Wissenschaft
1
Gabler Research / Unternehmenskooperation und Netzwerkmanagement
1
Global business review
1
Handbook of research on customer engagement
1
Handelsforschung
1
International journal of economics and business research
1
International journal of management and marketing research : IJMMR
1
International journal of product development : IJPD
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Exploring the link between brand love and engagement through a qualitative approach
Gómez-Suárez, Mónica
;
Alonso, Luis Enrique
;
Campo, Sara
- In:
International journal of business environment : IJBE
8
(
2016
)
4
,
pp. 367-384
Persistent link: https://www.econbiz.de/10011663951
Saved in:
2
A psychometric theory that measures up to marketing reality : an adapted mane faceted IRT model
Wang, Luming
;
Finn, Adam
- In:
Australasian marketing journal
22
(
2014
)
2
,
pp. 93-102
Persistent link: https://www.econbiz.de/10010400513
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->