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~subject:"Market research"
~subject:"Werbewirkung"
~isPartOf:"Australasian marketing journal"
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Werbewirkung
Brand image
28
Markenimage
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Brand management
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Consumer behaviour
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21
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Hartnett, Nicole
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Australasian marketing journal
Journal of business research : JBR
47
Journal of marketing communications
38
The journal of product & brand management
33
International journal of advertising : the quarterly review of marketing communications
30
Psychology & marketing
25
International journal of advertising : the review of marketing communications
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The journal of brand management : an international journal
24
Journal of retailing and consumer services
19
Journal of promotion management : JPM
18
Journal of advertising : official publication of the American Academy of Advertising
17
Journal of advertising research
17
Journal of promotion management : innovations in planning and applied research
16
Marketing letters : a journal of research in marketing
16
European journal of marketing : EJM
15
International journal of internet marketing and advertising : IJIMA
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing research : JMR
13
Marketing intelligence & planning
12
SpringerLink / Bücher
12
Asia Pacific journal of marketing and logistics
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of the Academy of Marketing Science
10
Marketing : ZFP ; journal of research and management
10
The journal of consumer marketing
10
International journal of hospitality management
9
International journal of market research : JMRS ; the journal of the Market Research Society
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of global marketing
8
Qualitative market research : an international journal
8
International journal of sports marketing & sponsorship
6
Journal of current issues and research in advertising : JCIRA
6
Journal of marketing
6
Tourism management : research, policies, practice
6
International journal of market research
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Springer eBook Collection / Business and Economics
5
European journal of marketing
4
Gabler Edition Wissenschaft / Innovatives Markenmanagement
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Comparing direct and indirect branding in advertising
Hartnett, Nicole
;
Romaniuk, Jenni
;
Kennedy, Rachel
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 20-28
Persistent link: https://www.econbiz.de/10011484613
Saved in:
2
A psychometric theory that measures up to marketing reality : an adapted mane faceted IRT model
Wang, Luming
;
Finn, Adam
- In:
Australasian marketing journal
22
(
2014
)
2
,
pp. 93-102
Persistent link: https://www.econbiz.de/10010400513
Saved in:
3
The effect of "green" messages on brand purchase and brand rejection
Wheeler, Meagan
;
Sharp, Anne
;
Nenycz-Thiel, Magda
- In:
Australasian marketing journal
21
(
2013
)
2
,
pp. 105-110
Persistent link: https://www.econbiz.de/10009745860
Saved in:
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