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~isPartOf:"International marketing ; Vol. 2"
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International marketing ; Vol. 2
Brand management ; Vol. 3
8
Brand management ; Vol. 1
6
Brand management ; Vol. 2
6
Cross-cultural and critical perspectives on brands
6
The evolution of brands : from signals of quality to storehouses of trust
6
Brand management ; Vol. 4
4
Marketing-mix strategies - product strategy and promotion strategy
4
Measuring and managing brands
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Corporate brand and corporate reputation
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SAGE library in marketing
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The evolution of integrated marketing communications : the customer-driven marketplace
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ECONIS (ZBW)
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Brand globally but advertise locally? : an empirical investigation
Sandler, Dennis M.
;
Shani, David
-
2008
Persistent link: https://www.econbiz.de/10003655944
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2
Brand popularity, country image and market share : an empirical study
Kim, Chung Koo
;
Chung, Jay Young
-
2008
Persistent link: https://www.econbiz.de/10003656235
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3
Brands without boundaries : the internationalisation of the designer retailer's brand
Moore, Christopher M.
;
Fernie, John
;
Burt, Steven
-
2008
Persistent link: https://www.econbiz.de/10003656314
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4
Brands equity valuation : a global perspective
Motameni, Reza
;
Shahrokhi, Manuchehr
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2008
Persistent link: https://www.econbiz.de/10003656319
Saved in:
5
Effects of global market conditions on brand image customization and brand performance
Roth, Martin S.
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2008
Persistent link: https://www.econbiz.de/10003656328
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