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~type_genre:"Reprint"
~subject:"Economic culture"
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Cross-cultural and critical perspectives on brands
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The evolution of brands : from signals of quality to storehouses of trust
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Brands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2009
Persistent link: https://www.econbiz.de/10003785269
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The value of the brand : an anthropological perspective
McCracken, Grant David
-
2009
Persistent link: https://www.econbiz.de/10003784510
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3
Marketing universals : consumers' use of brand name, price, physical appearance, and retailer reputation as signals of product quality
Dawar, Niraj
;
Parker, Philip M.
-
2009
Persistent link: https://www.econbiz.de/10003784807
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