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~type_genre:"Reprint"
~type_genre:"Non-commercial literature"
~isPartOf:"International marketing ; Vol. 2"
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International marketing ; Vol. 2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
29
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
10
Brand management ; Vol. 3
8
Markstones-Arbeitspapiere
7
Brand management ; Vol. 1
6
Brand management ; Vol. 2
6
Cross-cultural and critical perspectives on brands
6
The evolution of brands : from signals of quality to storehouses of trust
6
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
6
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
Simon Business School working paper
5
Working paper series
5
Brand management ; Vol. 4
4
ERIM report series research in management
4
Marketing-mix strategies - product strategy and promotion strategy
4
Measuring and managing brands
4
Reutlinger Diskussionsbeiträge zu Marketing und Management
4
Working papers / Wharton School, University of Pennsylvania / Marketing
4
CESifo working papers
3
Corporate brand and corporate reputation
3
Discussion papers / CEPR
3
Document de travail : une publication du Centre d'Observation Economique de la CCIP
3
Dresdner Beiträge zur Betriebswirtschaftslehre
3
ERIM Ph. D. series research in management / Erasmus Institute of Management
3
Les cahiers de recherche / HEC Paris
3
Lund studies in economics and management
3
SFB 649 discussion paper
3
Working paper / Indian Institute of Management, Ahmedabad
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Working paper series / Department of Economics, University of Missouri-Columbia
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Working papers / Universitat Pompeu Fabra, Department of Economics and Business
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Arbeitspapiere der Nordakademie
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Cahier de recherche / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève
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Discussion paper / Center for Economic Research, Tilburg University
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Discussion paper / Centre for Economic Policy Research
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Discussion paper / Social Science Research Center Berlin (WZB), Research Area Markets and Choice, Research Unit Market Behavior
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Discussion paper series / Research Institute for Economics and Business Administration, Kobe University
2
Discussion paper series / School of Economics and Finance, the University of Hong Kong
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Brand globally but advertise locally? : an empirical investigation
Sandler, Dennis M.
;
Shani, David
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2008
Persistent link: https://www.econbiz.de/10003655944
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2
Brand popularity, country image and market share : an empirical study
Kim, Chung Koo
;
Chung, Jay Young
-
2008
Persistent link: https://www.econbiz.de/10003656235
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3
Brands without boundaries : the internationalisation of the designer retailer's brand
Moore, Christopher M.
;
Fernie, John
;
Burt, Steven
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2008
Persistent link: https://www.econbiz.de/10003656314
Saved in:
4
Brands equity valuation : a global perspective
Motameni, Reza
;
Shahrokhi, Manuchehr
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2008
Persistent link: https://www.econbiz.de/10003656319
Saved in:
5
Effects of global market conditions on brand image customization and brand performance
Roth, Martin S.
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2008
Persistent link: https://www.econbiz.de/10003656328
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