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person:"Dall'Olmo Riley, Francesca"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Brand image
9
Markenimage
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Brand management
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Consumer behaviour
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Markenführung
4
Brand extension
2
Markentransfer
2
Meta-analysis
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Arts
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Communication
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Dirichlet model
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Dall'Olmo Riley, Francesca
Phau, Ian
28
Diamantopoulos, Adamantios
26
Loureiro, Sandra Maria Correia
25
Han, Heesup
19
Usman, Osly
19
Bang, Nguyen
18
Guzman, Francisco
17
Japutra, Arnold
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Melewar, T. C.
17
Sarkar, Abhigyan
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Huber, Frank
16
Ekinci, Yuksel
14
Sarkar, Juhi Gahlot
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Burmann, Christoph
13
Sreejesh, S.
13
Fetscherin, Marc
12
Gierl, Heribert
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Shimul, Anwar Sadat
12
Veloutsou, Cleopatra
12
Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Das, Gopal
11
Grohmann, Bianca
11
Paul, Justin
11
Pelsmacker, Patrick de
11
Valette-Florence, Pierre
11
Bauer, Hans H.
10
De Chernatony, Leslie
10
Hollebeek, Linda D.
10
Jang, Soocheong
10
Johnson, Lester W.
10
Ko, Eunju
10
Liu, Chih-Hsing
10
Park, C. Whan
10
Park, Jungkun
10
Romaniuk, Jenni
10
Zúñiga, Miguel Ángel
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International journal of arts management
1
Journal of advertising research
1
Journal of consumer behaviour
1
Journal of marketing management : MM
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ECONIS (ZBW)
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1
Consumer perceptions and behaviour towards branded commodities
Singh, Jaywant
;
Dall'Olmo Riley, Francesca
- In:
Journal of consumer behaviour
21
(
2022
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10012813915
Saved in:
2
Evaluating brand extensions, fit perceptions and post-extension brand image : does size matter?
Dall'Olmo Riley, Francesca
;
Hand, Chris
;
Guido, Francesca
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 904-924
Persistent link: https://www.econbiz.de/10010411303
Saved in:
3
Audience behaviour or buyer behaviour : what can models of brand buying behaciour say about arts audiences?
Hand, Chris
;
Dall'Olmo Riley, Francesca
- In:
International journal of arts management
19
(
2016
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10011598910
Saved in:
4
Brand image and brand usage : is a fourty-year-old empirical generalization still useful?
Romaniuk, Jenni
;
Bogomolova, Svetlana
;
Dall'Olmo Riley, …
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 243-251
Persistent link: https://www.econbiz.de/10009618391
Saved in:
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