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~isPartOf:"Asian Academy of Management journal : AAMJ"
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Beziehungsmarketing
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brand loyalty
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Asian Academy of Management journal : AAMJ
Journal of Product & Brand Management
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Journal of business research : JBR
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European Journal of Marketing
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International Journal of Contemporary Hospitality Management
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International journal of internet marketing and advertising : IJIMA
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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Global business review
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The service industries journal
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Asia Pacific Journal of Marketing and Logistics
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Australasian marketing journal
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International Journal of Retail & Distribution Management
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Journal of Services Marketing
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The IUP journal of brand management : IJBRM
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Cogent Business & Management
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Customer engagement : contemporary issues and challenges
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Journal of fashion marketing and management
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Journal of hospitality marketing & management
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Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of promotion management : innovations in planning and applied research
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Journal of strategic marketing
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ECONIS (ZBW)
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Key drivers of brand loyalty among Malaysian shoppers : evidence from a Japanese fashion retailer
Yeap, Jasmine A. L.
;
Thurasamy Ramayah
;
Yapp, Emily H. T.
- In:
Asian Academy of Management journal : AAMJ
23
(
2018
)
2
,
pp. 1-24
Persistent link: https://www.econbiz.de/10012056620
Saved in:
2
Chinese consumers' brand loyalty for consumer products : importance of brand personality as major antecedent of brand loyalty
Kim, Renee B.
;
Zhao, Monica
- In:
Asian Academy of Management journal : AAMJ
19
(
2014
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011310035
Saved in:
3
Brand personality scale : how do Indian consumers interpret the personality dimensions?
Khandai, Sujata
;
Agrawal, Bhawna
;
Gulla, Anju
- In:
Asian Academy of Management journal : AAMJ
20
(
2015
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10011492968
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