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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
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Beziehungsmarketing
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Brand loyalty
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of Product & Brand Management
72
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43
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34
The journal of product & brand management
34
The journal of brand management : an international journal
30
European Journal of Marketing
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International Journal of Contemporary Hospitality Management
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International journal of internet marketing and advertising : IJIMA
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Global business review
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Asia Pacific Journal of Marketing and Logistics
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Australasian marketing journal
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International Journal of Retail & Distribution Management
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Journal of Services Marketing
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The IUP journal of brand management : IJBRM
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Cogent Business & Management
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Customer engagement : contemporary issues and challenges
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Journal of fashion marketing and management
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Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
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1
An app a day keeps a customer connected : explicating loyalty to brands and branded applications through the lens of affordance and service-dominant logic
Fang, Yu-Hui
- In:
Information & management : the internat. journal of …
56
(
2019
)
3
,
pp. 377-391
Persistent link: https://www.econbiz.de/10012005341
Saved in:
2
Can consumers be persuaded on brand microblogs? : an empirical study
Zhang, Kem Z. K.
;
Barnes, Stuart J.
;
Zhao, Sesia J.
; …
- In:
Information & management : the internat. journal of …
55
(
2018
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011813442
Saved in:
3
Consumer loyalty toward smartphone brands : the determining roles of deliberate inertia and cognitive lock-in
Shi, Xinping
;
Lin, Zhibin
;
Liu, Jonathan
;
Hui, Yan Keung
- In:
Information & management : the internat. journal of …
55
(
2018
)
7
,
pp. 866-876
Persistent link: https://www.econbiz.de/10011931892
Saved in:
4
Antecedents and consequences of mobile usability : linking simplicity and interactivity to satisfaction, trust, and brand loyalty
Lee, Dongwon
;
Moon, Junghoon
;
Kim, Yong Jin
;
Yi, Mun Y.
- In:
Information & management : the internat. journal of …
52
(
2015
)
3
,
pp. 295-304
Persistent link: https://www.econbiz.de/10010515272
Saved in:
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