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~isPartOf:"International journal of sports marketing & sponsorship"
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Beziehungsmarketing
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Brand loyalty
2
Brand management
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Markenführung
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Relationship marketing
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Anti-brand communities
1
Brand
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Brand assets
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Screen golf systems
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Germelmann, Claas Christian
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Jee, Yongseok
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International journal of sports marketing & sponsorship
Journal of Product & Brand Management
72
Journal of business research : JBR
43
Journal of retailing and consumer services
34
The journal of product & brand management
34
The journal of brand management : an international journal
30
European Journal of Marketing
29
Journal of Consumer Marketing
27
International journal of hospitality management
18
Asia Pacific journal of marketing and logistics
16
European journal of marketing : EJM
14
Marketing Intelligence & Planning
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SpringerLink / Bücher
12
Psychology & marketing
11
Cogent business & management
10
International Journal of Contemporary Hospitality Management
10
International journal of internet marketing and advertising : IJIMA
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Marketing intelligence & planning
10
Marketing letters : a journal of research in marketing
10
Strategic Direction
10
Global business review
9
The service industries journal
9
Asia Pacific Journal of Marketing and Logistics
8
Australasian marketing journal
8
International Journal of Retail & Distribution Management
8
Journal of Services Marketing
8
The IUP journal of brand management : IJBRM
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Cogent Business & Management
7
Customer engagement : contemporary issues and challenges
7
Journal of fashion marketing and management
7
Journal of hospitality marketing & management
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of promotion management : innovations in planning and applied research
7
Journal of strategic marketing
7
Marketing Science
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Research
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International journal of contemporary hospitality management
6
Journal of marketing analytics : JMA
6
Journal of marketing communications
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ECONIS (ZBW)
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The impacts of brand asset of domestic screen golf playing systems upon brand trust and brand loyalty
Lee, Ho Jin
;
Jee, Yongseok
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
4
,
pp. 320-332
Persistent link: https://www.econbiz.de/10011608067
Saved in:
2
We love to hate them! : social media-based anti-brand communities in professional football
Popp, Bastian
;
Germelmann, Claas Christian
;
Jung, Benjamin
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
4
,
pp. 349-367
Persistent link: https://www.econbiz.de/10011608086
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