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~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
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Beziehungsmarketing
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Brand loyalty
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brand loyalty
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Mollá Descals, Alejandro
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
Journal of business research : JBR
41
Journal of retailing and consumer services
34
The journal of product & brand management
34
The journal of brand management : an international journal
28
International journal of hospitality management
18
Asia Pacific journal of marketing and logistics
16
European journal of marketing : EJM
14
SpringerLink / Bücher
12
Psychology & marketing
11
International journal of internet marketing and advertising : IJIMA
10
Marketing intelligence & planning
10
Marketing letters : a journal of research in marketing
10
Global business review
9
The service industries journal
9
Australasian marketing journal
8
Cogent business & management
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
The IUP journal of brand management : IJBRM
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Customer engagement : contemporary issues and challenges
7
Journal of fashion marketing and management
7
Journal of hospitality marketing & management
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Marketing Science
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Research
7
Cogent Business & Management
6
International journal of contemporary hospitality management
6
Journal of marketing analytics : JMA
6
Journal of marketing communications
6
Journal of marketing management : MM
6
Journal of promotion management : innovations in planning and applied research
6
MPRA Paper
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Innovatives Markenmanagement
5
International journal of retail and distribution management
5
Journal of Business Research
5
Journal of consumer behaviour : an international research review
5
Journal of marketing theory and practice
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Journal of travel and tourism marketing
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Marketing Letters
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The marketing review
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What are the building blocks of customer brand loyalty in department stores? : a multi-level mediation analysis
Nikhashemi, S. R.
;
Naser Valaei
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
4
,
pp. 302-327
Persistent link: https://www.econbiz.de/10011820616
Saved in:
2
Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
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