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Brand loyalty
5
Consumer behaviour
4
Konsumentenverhalten
4
Beziehungsmarketing
3
Markentreue
3
Relationship marketing
3
Brand
2
Brand image
2
Brand management
2
Markenartikel
2
Markenführung
2
Markenimage
2
Bibliometrics
1
Bibliometrie
1
Brand equity
1
Brand symbolism
1
Credibility
1
Emotion
1
Experience
1
Glaubwürdigkeit
1
India
1
Indien
1
Market research
1
Marktforschung
1
Perceived quality
1
Product life cycle
1
Product symbolism
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Romantic brand love
1
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Ismail, Ahmed Rageh
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Kikuchi, Fumiaki
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Lim, Lynn
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Melewar, T. C.
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Santos, Mariana Carnido dos
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Sarkar, Abhigyan
1
Shobeiri, Saeed
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Silva, Susana C.
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Woodside, Arch G.
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The marketing review
Journal of Product & Brand Management
72
Journal of business research : JBR
43
Journal of retailing and consumer services
34
The journal of product & brand management
34
The journal of brand management : an international journal
30
European Journal of Marketing
29
Journal of Consumer Marketing
27
International journal of hospitality management
18
Asia Pacific journal of marketing and logistics
16
European journal of marketing : EJM
14
Marketing Intelligence & Planning
12
SpringerLink / Bücher
12
Psychology & marketing
11
Cogent business & management
10
International Journal of Contemporary Hospitality Management
10
International journal of internet marketing and advertising : IJIMA
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Marketing intelligence & planning
10
Marketing letters : a journal of research in marketing
10
Strategic Direction
10
Global business review
9
The service industries journal
9
Asia Pacific Journal of Marketing and Logistics
8
Australasian marketing journal
8
International Journal of Retail & Distribution Management
8
Journal of Services Marketing
8
The IUP journal of brand management : IJBRM
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Cogent Business & Management
7
Customer engagement : contemporary issues and challenges
7
Journal of fashion marketing and management
7
Journal of hospitality marketing & management
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of promotion management : innovations in planning and applied research
7
Journal of strategic marketing
7
Marketing Science
7
Research
7
International journal of contemporary hospitality management
6
Journal of marketing analytics : JMA
6
Journal of marketing communications
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ECONIS (ZBW)
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1
Challenges of brand equity development for experience brands : a conceptual framework
Shobeiri, Saeed
- In:
The marketing review
15
(
2015
)
1
,
pp. 17-37
Persistent link: https://www.econbiz.de/10011407079
Saved in:
2
Romantic brand love : a conceptual analysis
Sarkar, Abhigyan
- In:
The marketing review
13
(
2013
)
1
,
pp. 23-37
Persistent link: https://www.econbiz.de/10010247033
Saved in:
3
How to capitalise on a tribe
Silva, Susana C.
;
Santos, Mariana Carnido dos
- In:
The marketing review
12
(
2012
)
4
,
pp. 419-436
Persistent link: https://www.econbiz.de/10009713513
Saved in:
4
Customer experiences with brands : literature review and research directions
Ismail, Ahmed Rageh
;
Melewar, T. C.
;
Lim, Lynn
; …
- In:
The marketing review
11
(
2011
)
3
,
pp. 205-225
Persistent link: https://www.econbiz.de/10009408590
Saved in:
5
Influence of product life cycle stage on consideration set size : the case of "think products"
Kikuchi, Fumiaki
- In:
The marketing review
10
(
2010
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10003963402
Saved in:
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