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~person:"Ismail, Ahmed Rageh"
~subject:"value consciousness"
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value consciousness
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Brand image
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Brand loyalty
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International journal of internet marketing and advertising : IJIMA
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Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
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