//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Tsai, Shu-pei"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand loyalty"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand loyalty
3
Brand management
3
Markenführung
3
Markentreue
3
Beziehungsmarketing
2
Consumer behaviour
2
International marketing
2
Internationales Marketing
2
Konsumentenverhalten
2
Relationship marketing
2
Brand meaning transfer
1
Consumer attachment
1
Dienstleistungssektor
1
Fluid meaning compensation
1
Global brand management
1
Modellierung
1
Scientific modelling
1
Service industry
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Tsai, Shu-pei
Dawes, John
17
Han, Heesup
11
Huber, Frank
7
Khan, Imran
6
King, Ceridwyn
6
Loureiro, Sandra Maria Correia
6
Loy, Jens-Peter
6
Ekinci, Yuksel
5
Hwang, Jinsoo
5
Kim, Jinkyung Jenny
5
Klemperer, Paul
5
Kocsis, Viktória
5
Ozuem, Wilson
5
Rahman, Zillur
5
Rudholm, Niklas
5
Silberhorn, Nadja
5
So, Kevin Kam Fung
5
Sohail, M. Sadiq
5
Trinh, Giang
5
Ahn, Jiseon
4
Al-Hawary, Sulieman Ibraheem Shelash
4
Augusto, Mário Gomes
4
Bang, Nguyen
4
Berndt, Ernst R.
4
Brexendorf, Tim Oliver
4
Burmann, Christoph
4
Ederer, Florian
4
Empen, Janine
4
Fatma, Mobin
4
Fetscherin, Marc
4
Gil Saura, Irene
4
Granlund, David
4
Hollebeek, Linda D.
4
Huang, Chao-Chin
4
Hyun, Sunghyup Sean
4
Ismail, Ahmed Rageh
4
Japutra, Arnold
4
Kaufmann, Hans Rüdiger
4
Knaf, Michael
4
Kucharska, Wioleta
4
more ...
less ...
Published in...
All
European journal of marketing : EJM
1
European management journal
1
International business review : the official journal of the European International Business Academy
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Meaning threats heighten consumer attachment : implications for global brand management
Tsai, Shu-pei
- In:
European management journal
32
(
2014
)
6
,
pp. 991-1000
Persistent link: https://www.econbiz.de/10010432111
Saved in:
2
Fostering international brand loyalty through committed and attached relationships
Tsai, Shu-pei
- In:
International business review : the official journal of …
20
(
2011
)
5
,
pp. 521-534
Persistent link: https://www.econbiz.de/10009380911
Saved in:
3
Strategic relationship management and service brand marketing
Tsai, Shu-pei
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1194-1213
Persistent link: https://www.econbiz.de/10009267032
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->