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~subject:"Automotive industry"
~person:"Gröppel-Klein, Andrea"
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Gröppel-Klein, Andrea
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Lebensphasenorientierte Betrachtung von lebenslangen Markenbeziehungen in der Automobilbranche : qualitativ-empirische Untersuchung von Markenbeziehungen und deren Veränderungen in...
Steinhauser, Gabriela
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2016
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