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~subject:"Automotive industry"
~person:"Lennerts, Silke"
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Automotive industry
Beziehungsmarketing
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Brand
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Brand loyalty
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Customer satisfaction
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Kfz-Industrie
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Kundenzufriedenheit
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Lennerts, Silke
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Journal of business research : JBR
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The impact of sales encounters on brand loyalty
Brexendorf, Tim Oliver
;
Lennerts, Silke
;
Tomczak, Torsten
; …
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1148-1155
Persistent link: https://www.econbiz.de/10008696684
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