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~subject:"Automotive industry"
~subject:"Beziehungsmarketing"
~isPartOf:"Journal of marketing analytics : JMA"
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Automotive industry
Beziehungsmarketing
Brand loyalty
6
Brand management
6
Consumer behaviour
6
Konsumentenverhalten
6
Markenführung
6
Markentreue
5
Brand
4
Brand image
4
Markenartikel
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Markenimage
4
Relationship marketing
4
Internet marketing
3
Online-Marketing
3
Social Web
2
Social web
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Age group
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Altersgruppe
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Brand concept similarity
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Brand consciousness
1
Brand engagement
1
Brand experience
1
Brand extension
1
Brand familiarity
1
Brand love
1
Brand relationship quality
1
Brand satisfaction
1
COO effect
1
Cluster analysis
1
Clusteranalyse
1
Consumer engagement
1
Cultural values
1
Customer brand engagement
1
Customer engagement
1
Customer integration
1
Customer retention
1
Customer satisfaction
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Bozkurt, Siddik
1
Fu, Wei
1
Gligor, David
1
Liang, Beichen
1
Lim, Xin-Jean
1
Ng, Siew Imm
1
Seng, Kaixin
1
Sohail, M. Sadiq
1
Thanuja Rathakrishnan
1
Welch, Emma
1
Yee, Wong Foong
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Journal of marketing analytics : JMA
The journal of product & brand management
32
Journal of retailing and consumer services
31
Journal of business research : JBR
23
The journal of brand management : an international journal
23
International journal of hospitality management
15
Asia Pacific journal of marketing and logistics
13
Cogent business & management
8
International journal of internet marketing and advertising : IJIMA
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Marketing intelligence & planning
8
Customer engagement : contemporary issues and challenges
7
Global business review
7
Journal of hospitality marketing & management
7
Psychology & marketing
7
European journal of marketing : EJM
6
International journal of contemporary hospitality management
6
Journal of promotion management : innovations in planning and applied research
6
Marketing letters : a journal of research in marketing
6
The IUP journal of brand management : IJBRM
6
Australasian marketing journal
5
Journal of fashion marketing and management
5
Journal of marketing communications
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of marketing management : MM
5
Journal of travel and tourism marketing
5
Pakistan journal of commerce and social sciences
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of Indian culture and business management
4
International journal of retail and distribution management
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international consumer marketing
4
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
4
Journal of strategic marketing
4
The journal of consumer marketing
4
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
3
African journal of business and economic research : AJBER
3
Asian Academy of Management journal : AAMJ
3
Business analyst : a refereed journal of Shri Ram College of Commerce
3
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ECONIS (ZBW)
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1
Building theoretical sand castles : the case of customer brand engagement
Gligor, David
;
Bozkurt, Siddik
;
Welch, Emma
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 297-316
Persistent link: https://www.econbiz.de/10014374833
Saved in:
2
Understanding consumer engagement in online brand communities : an application of self-expansion theory
Sohail, M. Sadiq
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 69-81
Persistent link: https://www.econbiz.de/10014250038
Saved in:
3
How does social media marketing enhance brand loyalty? : identifying mediators relevant to the cinema context
Yee, Wong Foong
;
Ng, Siew Imm
;
Seng, Kaixin
;
Lim, Xin-Jean
- In:
Journal of marketing analytics : JMA
10
(
2022
)
2
,
pp. 114-130
Persistent link: https://www.econbiz.de/10013258517
Saved in:
4
The choice of brand extension : the moderating role of brand loyalty on fit and brand familiarity
Liang, Beichen
;
Fu, Wei
- In:
Journal of marketing analytics : JMA
9
(
2021
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10012487126
Saved in:
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