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DWS Investment GmbH
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Computer-mediated marketing strategies : social media and online brand communities
Journal of business research : JBR
41
Journal of retailing and consumer services
34
The journal of product & brand management
34
The journal of brand management : an international journal
28
International journal of hospitality management
18
Asia Pacific journal of marketing and logistics
16
European journal of marketing : EJM
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SpringerLink / Bücher
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Psychology & marketing
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International journal of internet marketing and advertising : IJIMA
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
10
Global business review
9
The service industries journal
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Australasian marketing journal
8
Cogent business & management
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
The IUP journal of brand management : IJBRM
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Customer engagement : contemporary issues and challenges
7
Journal of fashion marketing and management
7
Journal of hospitality marketing & management
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Marketing Science
7
Research
7
Cogent Business & Management
6
International journal of contemporary hospitality management
6
Journal of marketing analytics : JMA
6
Journal of marketing communications
6
Journal of marketing management : MM
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Journal of promotion management : innovations in planning and applied research
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MPRA Paper
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Innovatives Markenmanagement
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International journal of retail and distribution management
5
Journal of Business Research
5
Journal of consumer behaviour : an international research review
5
Journal of marketing theory and practice
5
Journal of travel and tourism marketing
5
Marketing Letters
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Pakistan journal of commerce and social sciences
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Digital governance and social media engagement
Endress, Tobias
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 28-57)
.
2015
Persistent link: https://www.econbiz.de/10010481711
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2
Social media and online brand communities
Ansarin, Madina
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 1-27)
.
2015
Persistent link: https://www.econbiz.de/10010481713
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