Agyemang, Kwame J.A.; Williams, Antonio S. - In: International Journal of Revenue Management 7 (2013) 2, pp. 171-181
Characterised as activities organisations take to positively influence the image the public has of them, organisational impression management (OIM) is essentially analogous to brand management. To date, however, there is a dearth of literature that links OIM and brand management. Taking this...