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person:"Šerić, Maja"
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Beziehungsmarketing
4
Brand loyalty
4
Brand management
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenführung
4
Relationship marketing
4
Brand image
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Markenimage
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Brand equity
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Customer satisfaction
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Hotel industry
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Hotellerie
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Kundenzufriedenheit
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Marketing management
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Marketingmanagement
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Perceived quality
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Structural equation model
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Strukturgleichungsmodell
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"Green" practices
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Advanced technology
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Brand
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Brand associations
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Brand awareness
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Croatia
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Customer-based brand equity
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Information and communication technology (ICT)
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Information technology
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Informationstechnik
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Integrated marketing communications
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Kroatien
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Kundenbindungsprogramm
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Loyalty program
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Markenartikel
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Markentreue
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Perceirved quality
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Satisfaction
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Viral marketing
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Virales Marketing
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Šerić, Maja
Dawes, John
17
Han, Heesup
11
Huber, Frank
7
Khan, Imran
6
King, Ceridwyn
6
Loureiro, Sandra Maria Correia
6
Loy, Jens-Peter
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Ekinci, Yuksel
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Hwang, Jinsoo
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Kim, Jinkyung Jenny
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Klemperer, Paul
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Kocsis, Viktória
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Ozuem, Wilson
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Rahman, Zillur
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Rudholm, Niklas
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Silberhorn, Nadja
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So, Kevin Kam Fung
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Sohail, M. Sadiq
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Trinh, Giang
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Ahn, Jiseon
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Al-Hawary, Sulieman Ibraheem Shelash
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Augusto, Mário Gomes
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Bang, Nguyen
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Berndt, Ernst R.
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Brexendorf, Tim Oliver
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Burmann, Christoph
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Ederer, Florian
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Empen, Janine
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Fatma, Mobin
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Fetscherin, Marc
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Gil Saura, Irene
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Granlund, David
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Hollebeek, Linda D.
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Huang, Chao-Chin
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Hyun, Sunghyup Sean
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Ismail, Ahmed Rageh
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Japutra, Arnold
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Kaufmann, Hans Rüdiger
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International journal of hospitality management
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of service theory and practice : JSTP
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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1
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
2
Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
Saved in:
3
Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
1
,
pp. 2-27
Persistent link: https://www.econbiz.de/10011421818
Saved in:
4
How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry
Šerić, Maja
;
Gil Saura, Irene
;
Ruiz-Molina, María Eugenia
- In:
International journal of hospitality management
39
(
2014
),
pp. 144-156
Persistent link: https://www.econbiz.de/10010389390
Saved in:
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