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person:"Simmons, John"
~person:"Huang, Chao-Chin"
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Search: subject_exact:"Brand loyalty"
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Brand loyalty
7
Beziehungsmarketing
4
Brand
4
Brand image
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Konsumentenverhalten
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Arsenal Football Club
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Simmons, John
Huang, Chao-Chin
Dawes, John
17
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11
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7
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6
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Australian journal of management
1
Corporate reputation review
1
Management decision : MD
1
Managing service quality : MSQ ; an international journal
1
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ECONIS (ZBW)
4
USB Cologne (EcoSocSci)
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1
A contingency model in establishing brand loyalty : relationship age as a moderator
Huang, Chao-Chin
;
Tsay, Chung-Yuan
;
Fang, Shih Chieh
; …
- In:
Corporate reputation review
26
(
2023
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10014225818
Saved in:
2
The influences of brand benefits on brand loyalty : intermediate mechanisms
Huang, Shyh-Ming
;
Fang, Shyh-Rong
;
Fang, Shih Chieh
; …
- In:
Australian journal of management
41
(
2016
)
1
,
pp. 141-160
Persistent link: https://www.econbiz.de/10011479155
Saved in:
3
The impacts of brand experiences on brand loyalty : mediators of brand love and trust
Huang, Chao-Chin
- In:
Management decision : MD
55
(
2017
)
5
,
pp. 915-934
Persistent link: https://www.econbiz.de/10011673037
Saved in:
4
The impact of relational bonds on brand loyalty : the mediating effect of brand relationship quality
Huang, Chao-Chin
;
Fang, Shih Chieh
;
Huang, Shyh-ming
; …
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
2
,
pp. 184-204
Persistent link: https://www.econbiz.de/10010253986
Saved in:
5
Great brand stories: Arsenal : winning together: The story of the Arsenal brand
Simmons, John
-
2006
Persistent link: https://www.econbiz.de/10004525032
Saved in:
6
The invisible grail : how brands can be used to enage with audiences
Simmons, John
-
2006
-
New ed.
Persistent link: https://www.econbiz.de/10004806805
Saved in:
7
The invisible grail : in search of the true language of brands
Simmons, John
-
2003
Persistent link: https://www.econbiz.de/10004778900
Saved in:
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