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subject:"United Kingdom"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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United Kingdom
Brand management
106
Markenführung
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B-to-B-Marketing
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Business-to-business marketing
63
Brand image
48
Markenimage
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Lieferantenmanagement
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Supplier relationship management
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Beziehungsmarketing
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Brand
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Consumer behaviour
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Konsumentenverhalten
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Markenartikel
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Relationship marketing
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Marketing management
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Marketingmanagement
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Social Web
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Social web
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Corporate reputation
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B2B branding
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Internet marketing
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Online-Marketing
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Brand architecture
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Firm performance
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Markenarchitektur
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Unternehmenserfolg
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Branding
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Corporate Social Responsibility
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Corporate social responsibility
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Christodoulides, George
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Coleman, Darren
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De Chernatony, Leslie
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Michaelidou, Nina
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Industrial marketing management : the international journal for industrial and high-tech firms
The journal of brand management : an international journal
13
Journal of marketing management : MM
5
The service industries journal
5
Business history
4
European journal of marketing : EJM
4
Trademarks, brands, and competitiveness
4
European Sport management quarterly : ESMQ
3
Journal of business research : JBR
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Journal of retailing and consumer services
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The marketing review
3
Working paper series / Bradford University School of Management
3
Business history review
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Corporate brand and corporate reputation
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
2
History of retailing and consumption
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International journal of nonprofit and voluntary sector marketing
2
Journal of advertising research
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Journal of business strategy
2
Journal of consumer behaviour : an international research review
2
Journal of historical research in marketing
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Strategien erfolgreicher TV-Marken : eine internationale Analyse
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The journal of consumer marketing
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2006 Business & Economics Society International Conference ; Vol. 1
1
Administrative Sciences : open access journal
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Arts and the market
1
Arts marketing : an international journal ; AM
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Berichte aus der Betriebswirtschaft
1
Brand management ; Vol. 1
1
Brand management ; Vol. 3
1
Branded lives : the production and consumption of meaning at work
1
Brands and branding geographies
1
Brands in the boardroom : key branding issues for senior executives
1
British journal of management
1
Building corporate identity, image and reputation in the digital era
1
California management review
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Consumer behavior analysis : (a) rational approach to consumer choice
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Usage, barriers and measurement of social media marketing : an exploratory investigation of small and medium B2B brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1153-1159
Persistent link: https://www.econbiz.de/10009490224
Saved in:
2
B2B service brand identity : scale development and validation
Coleman, Darren
;
De Chernatony, Leslie
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1063-1071
Persistent link: https://www.econbiz.de/10009490328
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