//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"United Kingdom"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"De Chernatony, Leslie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
United Kingdom
B-to-B-Marketing
1
Brand image
1
Brand management
1
Business-to-business marketing
1
Großbritannien
1
IT service provider
1
IT-Dienstleister
1
Markenführung
1
Markenimage
1
Measurement
1
Messung
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
De Chernatony, Leslie
Christodoulides, George
2
Coleman, Darren
1
Michaelidou, Nina
1
Siamagka, Nikoletta Theofania
1
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
The journal of consumer marketing
1
The service industries journal
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
B2B service brand identity : scale development and validation
Coleman, Darren
;
De Chernatony, Leslie
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1063-1071
Persistent link: https://www.econbiz.de/10009490328
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->