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~person:"Gunasti, Kunter"
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Gunasti, Kunter
Bronnenberg, Bart J.
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My brand identity lies in the brand name : personified suggestive brand names
Kara, Selcan
;
Gunasti, Kunter
;
Ross, William T.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 607-621
Persistent link: https://www.econbiz.de/10012297835
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