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The formation of consumer brand preferences
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre H.
-
2016
Persistent link: https://www.econbiz.de/10011555990
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2
The formation of consumer brand preferences
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
- In:
Annual review of economics
9
(
2017
),
pp. 353-382
Persistent link: https://www.econbiz.de/10011911006
Saved in:
3
The formation of consumer brand preferences
Bronnenberg, Bart J.
;
Dube, Jean-Pierre
-
2016
Persistent link: https://www.econbiz.de/10011586621
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