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~subject:"Markenartikel"
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Änderungen von Markennamen : eine theoretische und empirische Analyse ausgewählter Erscheinungsformen aus Konsumentensicht
Ringeisen, Petra
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2011
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1. Aufl.
Persistent link: https://www.econbiz.de/10009236163
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Lebensmittelmarken in Italien : eine sprachwissenschaftliche Untersuchung unter Berücksichtigung wirtschaftspsychologischer Aspekte
Muselmann, Sigrid
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2010
Persistent link: https://www.econbiz.de/10003966662
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