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~person:"De Chernatony, Leslie"
~person:"Gil Saura, Irene"
~subject:"Markenpolitik"
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Markenpolitik
Brand image
37
Markenimage
37
Brand management
29
Markenführung
29
Consumer behaviour
19
Konsumentenverhalten
19
Beziehungsmarketing
14
Relationship marketing
14
Brand
10
Markenartikel
10
Einzelhandel
8
Retail trade
8
Brand equity
7
Customer satisfaction
5
Kundenzufriedenheit
5
Marketing management
5
Marketingmanagement
5
Viral marketing
5
Virales Marketing
5
Brand loyalty
4
B-to-B-Marketing
3
Bank
3
Business-to-business marketing
3
Hotel industry
3
Hotellerie
3
Innovation
3
Marketing
3
Measurement
3
Messung
3
Perceived quality
3
Satisfaction
3
Advertising
2
Advertising effects
2
Brand extension
2
Brand identity
2
Brand love
2
Cluster analysis
2
Clusteranalyse
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Confidence
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English
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De Chernatony, Leslie
Gil Saura, Irene
Burmann, Christoph
10
Gutjahr, Gert
8
Baumgarth, Carsten
7
Schmidt, Holger J.
6
Tomczak, Torsten
6
Huber, Frank
4
Meffert, Heribert
4
Arnhold, Ulrike
3
Bentele, Günter
3
Buchele, Mark-Steffen
3
Büttner, Miriam
3
Esch, Franz-Rudolf
3
Hoepfner, Jörg
3
König, Verena
3
Liebert, Tobias
3
Perrey, Jesko
3
Regier, Stefanie
3
Abraham, Eike Jonas
2
Antwerpes, Sarah
2
Arnold, Brit
2
Bachmann, Frank
2
Bauer, Hans H.
2
Bausback, Nadine
2
Blinda, Lars
2
Bohmann, Tim
2
Eisenstein, Bernd
2
Fink, Tanja
2
Florack, Arnd
2
Goertz, Susanne
2
Gross, Philip
2
Gurzki, Hannes
2
Hanisch, Stephan
2
Hartleb, Vivian
2
Hegner, Sabrina
2
Herrmann, Andreas
2
Hodson, Julian Michael
2
Ivanova-Gongne, Maria
2
Jung, Kathrin
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Kernstock, Joachim
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ECONIS (ZBW)
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From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, Leslie
-
2010
-
3rd ed.
Persistent link: https://www.econbiz.de/10003909794
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2
From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, Leslie
-
2006
-
2nd ed
Persistent link: https://www.econbiz.de/10003263494
Saved in:
3
From brand vision to brand evaluation : strategically building and sustaining brands
De Chernatony, Leslie
-
2001
Persistent link: https://www.econbiz.de/10001546612
Saved in:
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