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~person:"De Chernatony, Leslie"
~subject:"Brand extension"
~subject:"Viral marketing"
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Brand extension
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De Chernatony, Leslie
Boisvert, Jean
6
Keller, Kevin Lane
6
Phau, Ian
6
Völckner, Franziska
6
Buil, Isabel
5
Joshi, Richa
5
Sattler, Henrik
5
Wallace, Elaine
5
Augusto, Mário Gomes
4
Berger, Jonah
4
Brandão, Amélia Maria Pinto da Cunha
4
Burmann, Christoph
4
Dwivedi, Abhishek
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Yadav, Rajan
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3
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3
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3
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3
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3
Hem, Leif E.
3
Kumar, V.
3
Liao, Shu-Hsien
3
Loureiro, Sandra Maria Correia
3
Merrilees, Bill
3
Milberg, Sandra J.
3
Park, C. Whan
3
Park, Jungkun
3
Pina, José M.
3
Rauschnabel, Philipp A.
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Shachar, Ron
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Sung, Yongjun
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3
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2
Alvarez, Cecilia M. O.
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Arif, Imtiaz
2
Aslam, Wajeeha
2
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European journal of marketing : EJM
2
Journal of advertising research
1
Journal of euromarketing
1
The journal of product & brand management
1
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1
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
2
Who "likes" you ... and why? : a typology of Facebook Fans ; from "Fan"-atics and self-expressives to utilitarians and authentics
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 92-109
Persistent link: https://www.econbiz.de/10010354560
Saved in:
3
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
4
Brand extension effects on brand equity : a cross-national study
Buil, Isabel
;
Martínez, Eva
;
De Chernatony, Leslie
- In:
Journal of euromarketing
18
(
2009
)
2
,
pp. 71-88
Persistent link: https://www.econbiz.de/10003882142
Saved in:
5
Brand extension strategies : perceived fit, brand type, and culture influences
Buil, Isabel
;
De Chernatony, Leslie
;
Hem, Leif E.
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1300-1324
Persistent link: https://www.econbiz.de/10009525792
Saved in:
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