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~person:"De Chernatony, Leslie"
~subject:"Corporate culture"
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Search: subject_exact:"Brand personality"
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Corporate culture
Brand image
22
Markenimage
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Brand management
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10
Konsumentenverhalten
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Brand
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De Chernatony, Leslie
Burmann, Christoph
5
Maloney, Philip
3
Ravasi, Davide
3
Wallpach, Sylvia von
3
Abimbola, Temi
2
Al Zagir, Nadia
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Anthoni, Kristine
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Bravo, Rafael
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Buil, Isabel
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Cian, Luca
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Journal of business economics and management
1
The international journal of bank marketing : IJBM
1
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ECONIS (ZBW)
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Managing brand identity : effects on the employees
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
1
,
pp. 2-23
Persistent link: https://www.econbiz.de/10011617832
Saved in:
2
Brand identity management and corporate social responsibility : an analysis from employees' perspective in the banking sector
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
Journal of business economics and management
18
(
2017
)
2
,
pp. 241-257
Persistent link: https://www.econbiz.de/10011721789
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