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~person:"De Chernatony, Leslie"
~person:"Hemetsberger, Andrea"
~subject:"Corporate culture"
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Search: subject_exact:"Brand personality"
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Corporate culture
Brand image
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De Chernatony, Leslie
Hemetsberger, Andrea
Burmann, Christoph
5
Maloney, Philip
3
Ravasi, Davide
3
Wallpach, Sylvia von
3
Abimbola, Temi
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Al Zagir, Nadia
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Anthoni, Kristine
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Bravo, Rafael
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Buil, Isabel
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Cian, Luca
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Journal of business research : JBR
2
Journal of business economics and management
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The international journal of bank marketing : IJBM
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ECONIS (ZBW)
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Managing brand identity : effects on the employees
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
1
,
pp. 2-23
Persistent link: https://www.econbiz.de/10011617832
Saved in:
2
Performing identities : processes of brand and stakeholder identity co-construction
Wallpach, Sylvia von
;
Hemetsberger, Andrea
;
Espersen, Peter
- In:
Journal of business research : JBR
70
(
2017
),
pp. 443-452
Persistent link: https://www.econbiz.de/10011620572
Saved in:
3
From brand identity to polysemous brands : commentary on "Performing identities : processes of brand and stakeholder identity co-construction"
Michel, Géraldine
- In:
Journal of business research : JBR
70
(
2017
),
pp. 453-455
Persistent link: https://www.econbiz.de/10011620574
Saved in:
4
Brand identity management and corporate social responsibility : an analysis from employees' perspective in the banking sector
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
Journal of business economics and management
18
(
2017
)
2
,
pp. 241-257
Persistent link: https://www.econbiz.de/10011721789
Saved in:
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