//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"De Chernatony, Leslie"
~subject:"Pricing strategy"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand personality"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Pricing strategy
Brand image
22
Markenimage
22
Brand management
20
Markenführung
20
Consumer behaviour
10
Konsumentenverhalten
10
Brand
9
Markenartikel
9
Bank
3
Markenpolitik
3
Measurement
3
Messung
3
Viral marketing
3
Virales Marketing
3
Advertising
2
Advertising effects
2
B-to-B-Marketing
2
Beziehungsmarketing
2
Brand extension
2
Brand identity
2
Brand love
2
Business-to-business marketing
2
Cluster analysis
2
Clusteranalyse
2
Corporate culture
2
Emotion
2
Großbritannien
2
International marketing
2
Internationales Marketing
2
Markentransfer
2
Marketing management
2
Marketingmanagement
2
Perception
2
Personality psychology
2
Persönlichkeitspsychologie
2
Preismanagement
2
Relationship marketing
2
Social Web
2
Social web
2
more ...
less ...
Type of publication
All
Book / Working Paper
2
Language
All
English
2
Author
All
De Chernatony, Leslie
Usman, Osly
5
Klapper, Daniel
3
Abdul, Waheed Kareem
2
Chitturi, Pallavi
2
Kostyra, Daniel
2
Natter, Martin
2
Pramatari, Katerina
2
Ramadhan, Ilham
2
Reiner, Jochen
2
Schumacher, Hanna
2
Theotokis, Aristeidis
2
Tsiros, Michael
2
Afiatin, Yunia
1
Agarwal, Dhruv
1
Ahmed, Gouher
1
Aisjah, Siti
1
Amponsah, Christian Tabi
1
Anselmsson, Johan
1
Ashary, Hajar Mareti
1
Aulia, Nabilla
1
Badar, M. Affan
1
Baker, Nathan
1
Basso, Kenny
1
Baumert, Thomas
1
Becker, Gary Stanley
1
Ben Dahmane Mouelhi, Norchène
1
Beneke, Justin
1
Bondesson, Niklas Vestman
1
Bressolles, Grégory
1
Brown, Brian P.
1
Bruno, Pascal
1
Calderon-Monge, Esther
1
Caldieraro, Fabio
1
Chaer, Vira
1
Chan, Eugene Y.
1
Chaudhuri, Ranjan
1
Chen, Jing
1
Chen, Xu
1
Chen, Yong
1
more ...
less ...
Published in...
All
Working paper series / The City University Business School
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
2
The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131921
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->