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~person:"Esch, Franz-Rudolf"
~person:"Loureiro, Sandra Maria Correia"
~isPartOf:"International journal of wine business research : IJWBR"
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International journal of wine business research : IJWBR
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
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Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
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Marke : Erfolgsfaktor auch in Zukunft? ; [Markendialog Februar 2004]
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Marktdurchdringung durch Markenpolitik : die Ausbreitung der Marke in neue Bereiche ; [Markendialog Februar 2000]
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Wine prestige and experience in enhancing relationship quality and outcomes : wine tourism in Douro
Loureiro, Sandra Maria Correia
;
Cunha, Namércio Pereira da
- In:
International journal of wine business research : IJWBR
29
(
2017
)
4
,
pp. 434-456
Persistent link: https://www.econbiz.de/10011814635
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