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~subject:"Brand equity"
~person:"Augusto, Mário Gomes"
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Brand equity
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Brand management
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Augusto, Mário Gomes
Guzman, Francisco
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Wong, IpKin Anthony
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Barrio-García, Salvador del
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Journal of retailing and consumer services
1
Marketing intelligence & planning
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Effects of brand attitude and eWOM on consumers' willingness to pay in the banking industry : mediating role of consumer-brand identification and brand equity
Augusto, Mário Gomes
;
Torres, Pedro
- In:
Journal of retailing and consumer services
42
(
2018
),
pp. 1-10
Persistent link: https://www.econbiz.de/10011825975
Saved in:
2
Determining the causal relationships that affect consumer-based brand equity : the mediating effect of brand loyalty
Torres, Pedro Marcelo
;
Augusto, Mário Gomes
;
Lisboa, …
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 944-956
Persistent link: https://www.econbiz.de/10011447747
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