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~isPartOf:"The journal of product & brand management"
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Advertising effects
4
Consumer behaviour
4
Konsumentenverhalten
4
Product Placement
4
Product placement
4
Werbewirkung
4
Brand
2
Brand image
2
Brand management
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Markenartikel
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Markenführung
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Markenimage
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Advertising
1
Advertising repetition
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Attachment theory
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Brand attitudes
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Brand evaluation
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Brand memory
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Brand name placement
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Brand placements
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Identification theory
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Meaning transfer model
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Memory effects
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Optimal configuration
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Prominence
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Qualitative comparative analysis
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SEM (structural equation modeling)
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Social learning theory
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Song lyrics
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Sponsoring
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Sponsorship
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Sponsorship disclosure
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Structural equation model
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Strukturgleichungsmodell
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Umbrella branding
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Balasubramanian, Siva Kumar
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Chan, Fong Yee
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Coker, Kesha K.
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Davtyan, Davit
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Li, Yongfa
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Patwardhan, Hemant
1
Pillai, Deepa
1
Song, Sigen
1
Tashchian, Armen
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Van Vaerenbergh, Yves
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Wang, Cheng Lu
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The journal of product & brand management
International journal of advertising : the quarterly review of marketing communications
33
Journal of promotion management : JPM
29
Journal of advertising : official publication of the American Academy of Advertising
19
International journal of advertising : the review of marketing communications
11
Journal of business research : JBR
11
Journal of advertising research
9
Journal of marketing communications
8
European journal of marketing : EJM
6
Journal of promotion management : innovations in planning and applied research
6
Advertising in new formats and media : current research and implications for marketers
5
Journal of consumer behaviour : an international research review
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
The journal of brand management : an international journal
5
Engaging consumers through branded entertainment and convergent media
4
Journal of current issues and research in advertising : JCIRA
4
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
4
Post-Print / HAL
4
Psychology & marketing
4
The marketing review
4
Tourism and hospitality planning & development
4
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
Digital advertising : theory and research
3
Journal of Indian business research
3
Journal of advertising
3
Journal of current issues and research in advertising
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
Research
3
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
3
Tourism management : research, policies, practice
3
Beiträge zur Analyse und Entwicklung der Medien
2
Breaking new ground in theory and practice
2
Business horizons
2
Cutting edge international research
2
Gabler Edition Wissenschaft
2
Innovatives Markenmanagement
2
Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
2
International journal of arts management
2
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ECONIS (ZBW)
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1
Configurating product placement prominence on brand memory : what counts and what does not?
Song, Sigen
;
Chan, Fong Yee
;
Li, Yongfa
;
Wang, Cheng Lu
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 600-617
Persistent link: https://www.econbiz.de/10014281357
Saved in:
2
Exploring the impact of brand placement repetition on the effectiveness of umbrella branding
Davtyan, Davit
;
Tashchian, Armen
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1077-1090
Persistent link: https://www.econbiz.de/10013429047
Saved in:
3
Consumer reactions to paid versus unpaid brand name placement in song lyrics
Van Vaerenbergh, Yves
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 151-158
Persistent link: https://www.econbiz.de/10011700742
Saved in:
4
Modeling attitude constructs in movie product placement
Balasubramanian, Siva Kumar
;
Patwardhan, Hemant
; …
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 516-531
Persistent link: https://www.econbiz.de/10010467560
Saved in:
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