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Auty, Susan
Pelsmacker, Patrick de
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
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Children playing branded video games : the impact of interactivity on product placement effectiveness
Hang, Haiming
;
Auty, Susan
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
1
,
pp. 65-72
Persistent link: https://www.econbiz.de/10008909932
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