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~person:"Berndt, Ralph"
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Berndt, Ralph
Pelsmacker, Patrick de
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Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
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Management-Konzepte für kleine und mittlere Unternehmen : mit 17 Tabellen
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ECONIS (ZBW)
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Markenkommunikation im Wandel : neue Wege im Product Placement
Berndt, Ralph
;
Uebelhart, Muriel
- In:
Handbuch Markenkommunikation : Grundlagen, Konzepte, …
,
(pp. 205-217)
.
2008
Persistent link: https://www.econbiz.de/10003694005
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Product Placement im digitalen Zeitalter
Berndt, Ralph
;
Uebelhart, Muriel J.
- In:
Management-Konzepte für kleine und mittlere …
,
(pp. 221-230)
.
2006
Persistent link: https://www.econbiz.de/10003300307
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