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~person:"Lehu, Jean-Marc"
~subject:"Movie theatre"
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Hedonic contamination of entertainment : how exposure to advertising in movies and television taints subsequent entertainment experiences
Russell, Cristel Antonia
;
Russell, Dale W.
;
Morales, …
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 38-52
Persistent link: https://www.econbiz.de/10011707660
Saved in:
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Effectiveness of brand placement : new insights about viewers
Lehu, Jean-Marc
;
Bressoud, Etienne
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1083-1090
Persistent link: https://www.econbiz.de/10003766354
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