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isPartOf:"Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung"
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
International journal of advertising : the quarterly review of marketing communications
33
Journal of promotion management : JPM
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Journal of advertising : official publication of the American Academy of Advertising
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International journal of advertising : the review of marketing communications
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Journal of business research : JBR
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European journal of marketing : EJM
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Journal of promotion management : innovations in planning and applied research
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Advertising in new formats and media : current research and implications for marketers
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Journal of consumer behaviour : an international research review
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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The journal of brand management : an international journal
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Engaging consumers through branded entertainment and convergent media
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Journal of current issues and research in advertising : JCIRA
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Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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Post-Print / HAL
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Psychology & marketing
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The journal of product & brand management
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The marketing review
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Tourism and hospitality planning & development
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Digital advertising : theory and research
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Journal of Indian business research
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Journal of advertising
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Journal of current issues and research in advertising
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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Research
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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Tourism management : research, policies, practice
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Beiträge zur Analyse und Entwicklung der Medien
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Breaking new ground in theory and practice
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Business horizons
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Cutting edge international research
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Gabler Edition Wissenschaft
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Innovatives Markenmanagement
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Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
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International journal of arts management
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Product Placement
Koppelmann, Udo
;
Volkmann, Michael
;
Weiss, Michael
- In:
Das Wirtschaftsstudium : wisu ; Zeitschrift für …
37
(
2008
)
3
,
pp. 352-356
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