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person:"Redondo, Ignacio"
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Redondo, Ignacio
Pelsmacker, Patrick de
15
Reijmersdal, Eva A. van
13
Dens, Nathalie
12
Matthes, Jörg
10
Lehu, Jean-Marc
8
Naderer, Brigitte
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Sung, Yongjun
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Chan, Fong Yee
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European journal of marketing : EJM
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Product placement versus conventional advertising : the impact on brand choice of integrating promotional stimuli into movies
Redondo, Ignacio
;
Bernal, Jorge
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 773-791
Persistent link: https://www.econbiz.de/10011632059
Saved in:
2
The behavioral effects of negative product placements in movies
Redondo, Ignacio
- In:
Psychology & marketing
29
(
2012
)
8
,
pp. 622-635
Persistent link: https://www.econbiz.de/10009575068
Saved in:
3
Assessing the appropriateness of movies as vehicles for promoting tourist destinations
Redondo, Ignacio
- In:
Journal of travel and tourism marketing
29
(
2012
)
7/8
,
pp. 714-729
Persistent link: https://www.econbiz.de/10009711010
Saved in:
4
The effectiveness of casual advergames on adolescents' brand attitudes
Redondo, Ignacio
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1671-1688
Persistent link: https://www.econbiz.de/10009676124
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