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~isPartOf:"Contemplating corporate marketing, identity and communication"
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Contemplating corporate marketing, identity and communication
The journal of brand management : an international journal
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European journal of marketing : EJM
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The journal of product & brand management
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Building corporate identity, image and reputation in the digital era
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Working paper series / Bradford University School of Management
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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Asia Pacific journal of marketing and logistics
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Foundations of corporate heritage
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International journal of contemporary hospitality management
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Brand management in emerging markets : theories and practice
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Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
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Fashion branding and communication : core strategies of European luxury brands
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Weathervanes or signposts? Constructs or philosophy? : scrutinizing and explicating corporate image, corporate identity, corporate communications, corporate reputation, corporate b...
Balmer, John M. T.
- In:
Contemplating corporate marketing, identity and …
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(pp. 3-35)
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2010
Persistent link: https://www.econbiz.de/10008658063
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