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~person:"Anisimova, Tatiana"
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Brand architecture
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Anisimova, Tatiana
Balmer, John M. T.
41
Melewar, T. C.
18
Kernstock, Joachim
11
Foroudi, Pantea
8
Sharifah Faridah Syed Alwi
8
Balmer, John M.T.
7
Brexendorf, Tim Oliver
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Burghausen, Mario
7
Esch, Franz-Rudolf
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Hakenes, Hendrik
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Iglesias, Oriol
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Ind, Nicholas
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Merrilees, Bill
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Miller, Dale
7
Otubanjo, Olutayo
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Peitz, Martin
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Abratt, Russell
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Bang, Nguyen
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Brunner, Christian Boris
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Burmann, Christoph
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Chen, Weifeng
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Keller, Kevin Lane
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Greyser, Stephen A.
5
Mingione, Michela
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Rindell, Anne
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Sarkar, Soumya
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Schultz, Majken
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Strebinger, Andreas
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Cuomo, Maria Teresa
4
Dev, Chekitan S.
4
Hatch, Mary Jo
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Juntunen, Mari
4
Kleyn, Nicola
4
Langner, Tobias
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Powell, Shaun M.
4
Redler, Jörn
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Stuart, Helen
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Tomczak, Torsten
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Asia Pacific journal of marketing and logistics
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European journal of marketing : EJM
1
Journal of business-to-business marketing
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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1
Benchmarking desired corporate brand image in relation to stakeholders : a managerial perspective
Anisimova, Tatiana
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 441-463
Persistent link: https://www.econbiz.de/10010430657
Saved in:
2
Aligning company and dealer perspectives in corporate branding : implications for dealer satisfaction and commitment
Anisimova, Tatiana
;
Mavondo, Felix
- In:
Journal of business-to-business marketing
21
(
2014
)
1
,
pp. 35-56
Persistent link: https://www.econbiz.de/10010343524
Saved in:
3
Evaluating the impact of corporate brand on consumer satisfaction
Anisimova, Tatiana
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
4
,
pp. 561-589
Persistent link: https://www.econbiz.de/10010127936
Saved in:
4
The performance implications of company-salesperson corporate brand misalignment
Anisimova, Tatiana
;
Mavondo, Felix T.
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 771-795
Persistent link: https://www.econbiz.de/10003989128
Saved in:
5
Corporate brand : the company-customer misalignment and its performance implications
Anisimova, Tatiana
- In:
The journal of brand management : an international journal
17
(
2009/10
)
7
,
pp. 488-503
Persistent link: https://www.econbiz.de/10008652691
Saved in:
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