//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Business-to-business marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand portfolio"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Business-to-business marketing
Brand architecture
518
Markenarchitektur
509
Brand management
396
Markenführung
396
Corporate reputation
219
Firmenimage
219
Markenimage
116
Brand image
115
Brand
106
Markenartikel
104
Corporate culture
96
Unternehmenskultur
96
Consumer behaviour
91
Konsumentenverhalten
91
Marketing management
69
Marketingmanagement
69
Corporate Social Responsibility
62
Corporate social responsibility
61
Öffentlichkeitsarbeit
54
Public relations
53
Corporate branding
42
Markenpolitik
41
Beziehungsmarketing
33
Relationship marketing
33
Stakeholder
30
Deutschland
26
Germany
26
Marketing
25
Reputation
25
Brand portfolio
24
Cultural heritage
23
Kulturgüter
23
Corporate brand
22
Brand extension
21
Großbritannien
20
Markentransfer
20
United Kingdom
20
corporate branding
20
B-to-B-Marketing
19
more ...
less ...
Online availability
All
Undetermined
12
Type of publication
All
Article
19
Type of publication (narrower categories)
All
Article in journal
17
Aufsatz in Zeitschrift
17
Aufsatz im Buch
2
Book section
2
Case study
1
Fallstudie
1
Language
All
English
18
German
1
Author
All
Sarkar, Soumya
4
Mingione, Michela
2
Mishra, Prashant
2
Anisimova, Tatiana
1
Balmer, John M. T.
1
Baumgarth, Carsten
1
Bhattacharjee, Titas
1
Chen, Weifeng
1
Eisingerich, Andreas B
1
Foscht, Thomas
1
Grundström, Christina
1
Gyrd-Jones, Richard I.
1
Haahtela, Kari
1
He, Xinming
1
Henseler, Jörg
1
Iglesias, Oriol
1
Ind, Nicholas
1
Juga, Jari
1
Juntunen, Jouni
1
Juntunen, Mari
1
Jönsson, Petter
1
Kristal, Samuel
1
Kumar, Ashish
1
Leoni, Luna
1
Liljander, Veronica
1
Lin, Zhibin
1
Lindgreen, Adam
1
Liu, Yeyi
1
Markovic, Stefan
1
Mavondo, Felix
1
Möller, K. E. Kristian
1
Nätti, Satu
1
Perin, Marcelo Gattermann
1
Pranjal, Piyush
1
Richard, Yvonne
1
Sandbacka, Jenny
1
Sarasvuo, Sonja
1
Schellinger, Jochen
1
Simões, Cláudia
1
Singh, Jaywant
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
6
Corporate reputation review : an international journal
2
Journal of business research : JBR
2
Brand management in emerging markets : theories and practice
1
European journal of marketing : EJM
1
International journal of business and emerging markets : IJBEM
1
Journal of business-to-business marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of strategic marketing
1
The journal of brand management : an international journal
1
The journal of services marketing
1
Unternehmensentwicklung : Strategien und Instrumente aus Forschung und Praxis
1
more ...
less ...
Source
All
ECONIS (ZBW)
19
Showing
1
-
19
of
19
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
2
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
3
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
4
Performative corporate brand identity in industrial markets : the case of German prosthetics manufacturer Ottobock
Kristal, Samuel
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
Journal of business research : JBR
114
(
2020
),
pp. 240-253
Persistent link: https://www.econbiz.de/10012257485
Saved in:
5
Corporate branding in an emerging business market : a phenomenological perspective
Pranjal, Piyush
;
Sarkar, Soumya
- In:
International journal of business and emerging markets …
12
(
2020
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10012204605
Saved in:
6
Blurring B2C and B2B boundaries : corporate brand value co-creation in B2B2C markets
Mingione, Michela
;
Leoni, Luna
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 72-99
Persistent link: https://www.econbiz.de/10012178686
Saved in:
7
Extending the boundaries of corporate branding : an exploratory study of the influence of brand familiarity in recruitment practices through social media by B2B firms
Kumar, Ashish
;
Möller, K. E. Kristian
- In:
Corporate reputation review : an international journal
21
(
2018
)
3
,
pp. 101-114
Persistent link: https://www.econbiz.de/10011915390
Saved in:
8
Strategic management of product and brand extensions : extending corporate brands in B2B vs. B2C markets
Liu, Yeyi
;
Foscht, Thomas
;
Eisingerich, Andreas B
; …
- In:
Industrial marketing management : the international …
71
(
2018
),
pp. 147-159
Persistent link: https://www.econbiz.de/10011871433
Saved in:
9
Development of new B2B venture corporate brand identity : a narrative performance approach
Törmälä, Minna
;
Gyrd-Jones, Richard I.
- In:
Industrial marketing management : the international …
65
(
2017
),
pp. 76-85
Persistent link: https://www.econbiz.de/10011774969
Saved in:
10
Market orientation and customer-based corporate brand equity (CBCBE) : a dyadic study of Indian B2B firms
Sarkar, Soumya
;
Mishra, Prashant
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 367-383
Persistent link: https://www.econbiz.de/10011743018
Saved in:
11
Corporate-Brand-Management für KMU im B2B-Segment
Richard, Yvonne
;
Schellinger, Jochen
- In:
Unternehmensentwicklung : Strategien und Instrumente …
,
(pp. 235-260)
.
2016
Persistent link: https://www.econbiz.de/10011427987
Saved in:
12
Impact of voluntary disclosures on corporate brand equity
Sarkar, Soumya
;
Bhattacharjee, Titas
- In:
Corporate reputation review : an international journal
20
(
2017
)
2
,
pp. 125-136
Persistent link: https://www.econbiz.de/10011739773
Saved in:
13
Corporate brand expressions in business-to-business companies' websites : evidence from Brazil and India
Simões, Cláudia
;
Singh, Jaywant
;
Perin, Marcelo Gattermann
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 59-68
Persistent link: https://www.econbiz.de/10011422737
Saved in:
14
Customer-based corporate brand equity (CBCBE) in business-to-business firms : an emerging market perspective
Mishra, Prashant
;
Sarkar, Soumya
- In:
Brand management in emerging markets : theories and practice
,
(pp. 73-90)
.
2014
Persistent link: https://www.econbiz.de/10010417746
Saved in:
15
Aligning company and dealer perspectives in corporate branding : implications for dealer satisfaction and commitment
Anisimova, Tatiana
;
Mavondo, Felix
- In:
Journal of business-to-business marketing
21
(
2014
)
1
,
pp. 35-56
Persistent link: https://www.econbiz.de/10010343524
Saved in:
16
Branding activities of a micro industrial services company
Sandbacka, Jenny
;
Nätti, Satu
;
Tähtinen, Jaana
- In:
The journal of services marketing
27
(
2013
)
2
,
pp. 166-177
Persistent link: https://www.econbiz.de/10009747182
Saved in:
17
Corporate brand equity and loyalty in B2B markets : a study among logistics service purchasers
Juntunen, Mari
;
Juntunen, Jouni
;
Juga, Jari
- In:
The journal of brand management : an international journal
18
(
2010/11
)
4/5
,
pp. 300-311
Persistent link: https://www.econbiz.de/10008905664
Saved in:
18
Acquisitions and network identity change
Öberg, Christina
;
Grundström, Christina
;
Jönsson, Petter
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1470-1500
Persistent link: https://www.econbiz.de/10009378618
Saved in:
19
Corporate brand strategy formation : brand actors and the situational context for a business-to-business brand
Vallaster, Christine
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1133-1143
Persistent link: https://www.econbiz.de/10009490238
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->