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~subject:"Deutschland"
~person:"Krappe, Alexander"
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Brand architecture
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Familienunternehmen
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Journal of family business management : JFBM
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ECONIS (ZBW)
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The family business brand" : an enquiry into the construction of the image of family businesses
Krappe, Alexander
;
Goutas, Lazaros
;
Schlippe, Arist von
- In:
Journal of family business management : JFBM
1
(
2011
)
1
,
pp. 37-46
Persistent link: https://www.econbiz.de/10009547028
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