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~subject:"Deutschland"
~person:"Tang, Xiaoyun"
~person:"Swoboda, Bernhard"
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Tang, Xiaoyun
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Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing
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The journal of business & industrial marketing
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ECONIS (ZBW)
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Better together? : a hospitality case for umbrella branding
Kooli, Kaouther
;
Cai, Huifen
;
Tang, Xiaoyun
;
Beer, Cornelia
- In:
The journal of business & industrial marketing
31
(
2016
)
8
,
pp. 1004-1016
Persistent link: https://www.econbiz.de/10011596949
Saved in:
2
International corporate brand management : evaluating standardized corporate branding accross countries
Meierer, Markus
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008688658
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