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~subject:"Deutschland"
~subject:"Markentransfer"
~isPartOf:"Report / Marketing Science Institute / Marketing Science Institute"
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Markentransfer
Brand architecture
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Report / Marketing Science Institute / Marketing Science Institute
Innovatives Markenmanagement
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Fashion branding and communication : core strategies of European luxury brands
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Industrial marketing management : the international journal for industrial and high-tech firms
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
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Asia-Pacific journal of management research and innovation
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
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Sustainable Marketing Management : Grundlagen und Cases
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The journal of business & industrial marketing
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Tourism management perspectives : TMP
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Vermarktungsstrategien für das Buch im multimedialen Raum : eine interdisziplinäre Untersuchung
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Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
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1997
Persistent link: https://www.econbiz.de/10010366609
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