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~subject:"SME"
~isPartOf:"Unternehmensentwicklung : Strategien und Instrumente aus Forschung und Praxis"
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Unternehmensentwicklung : Strategien und Instrumente aus Forschung und Praxis
The journal of brand management : an international journal
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Corporate communications : an international journal
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Zeitschrift für KMU und Entrepreneurship : ZfKE
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Corporate-Brand-Management für KMU im B2B-Segment
Richard, Yvonne
;
Schellinger, Jochen
- In:
Unternehmensentwicklung : Strategien und Instrumente …
,
(pp. 235-260)
.
2016
Persistent link: https://www.econbiz.de/10011427987
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