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institution:"Universität Hannover / Institut für Marketing & Management"
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Wiedmann, Klaus-Peter
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Universität Hannover / Institut für Marketing & Management
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ECONIS (ZBW)
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Skizzen zu einem repuations-zentrierten Controlling des Corporate Brand Management (CBM)
Wiedmann, Klaus-Peter
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2013
Persistent link: https://www.econbiz.de/10010339976
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