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isPartOf:"Business architecture management : architecting the business for consistency and alignment"
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Business architecture management : architecting the business for consistency and alignment
The journal of brand management : an international journal
59
European journal of marketing : EJM
27
Journal of business research : JBR
26
SpringerLink / Bücher
15
The journal of product & brand management
15
Corporate communications : an international journal
12
International studies of management and organization
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Industrial marketing management : the international journal for industrial and high-tech firms
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Marketing intelligence & planning
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Advances in corporate branding
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Corporate reputation review : an international journal
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Innovatives Markenmanagement
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Building corporate identity, image and reputation in the digital era
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
5
Working paper series / Bradford University School of Management
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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Harvard business review : HBR
4
Journal of retailing and consumer services
4
Journal of strategic marketing
4
Symphonya. Emerging Issues in Management
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The journal of business & industrial marketing
4
Asia Pacific journal of marketing and logistics
3
Corporate social responsibility and environmental management
3
European Journal of Marketing
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Foundations of corporate heritage
3
International journal of contemporary hospitality management
3
Journal of general management
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Journal of marketing communications
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Manual of international marketing
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Reputation Management
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Scandinavian journal of management
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The Routledge companion to contemporary brand management
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The marketing review
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Brand management in emerging markets : theories and practice
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Business ethics quarterly : the journal of the Society for Business Ethics
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Cogent business & management
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Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
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Family business review : journal of the Family Firm Institute
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Fashion branding and communication : core strategies of European luxury brands
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Corporate strategy and corporate branding : reference frame and examples of integrated corporate strategic & brand management (CS&BM)
Schmidt, Holger J.
- In:
Business architecture management : architecting the …
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(pp. 35-51)
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2015
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