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person:"Mizik, Natalie"
~person:"Urde, Mats"
~subject:"managerial framework"
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The corporate brand identity matrix
Urde, Mats
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 742-761
Persistent link: https://www.econbiz.de/10010234941
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